Resources

Explore the framework

Pick the question closest to where your own strategy actually breaks.

Is Your Strategy Internally Focused? The One Test That Tells You
Remove your company’s name from each Strategic Choice. What remains reveals whether your plan points at the market or at your own organization.
Signs Your Strategy Is Just a To-Do List
Ask everyone in the room what question each activity on the plan actually answers. If nobody can say, it isn't a strategy — it's a comprehensive, well-organized to-do list.
Strategic Choice vs. Objective: What's the Difference?
An objective is a destination. A Strategic Choice is the road — and skipping it once cost IBM a $10 billion bet on healthcare AI.
How to Tell a Truth From a Wish
Truth means observable facts, not desire. The test, and what a bad Truth looks like in tech, services, and consumer goods.
The Causal Cubed™ Explained: One Ambition, Three Choices, Nine Truths, Twenty-Seven Actions
One Ambition, three Strategic Choices, nine Truths, twenty-seven Actions — the full cascade, worked end to end with one real example.